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Microsoft Sees Windows Mobile Unit Sales Up 50%

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Microsoft Corp (MSFT.O) expects global unit sales of its Windows Mobile software for cellphones to grow at least 50 percent per year in fiscal years 2008 and 2009 as demand for smartphones rises rapidly.

"Fifty percent growth is the minimum," Eddie Wu, the software company's managing director of OEM embedded devices Asia, told Reuters on the sidelines of a news conference on Tuesday.

He said Microsoft expects to sell 20 million units in its 2007/2008 fiscal year ending in June, and expects to grow at least 50 percent annually over the next two years. It sold over 11 million units of its Windows Mobile software in its 2006/2007 fiscal year ended June.

"We're actually still seeing very good growth (for our mobile software) in markets like Europe and the United States," said Wu.

Wu added that growth of Windows Mobile is seen fastest in Asia-Pacific, Middle East, Brazil, Russia and India.

Microsoft's mobile communications division provides operating systems for smartphones and other mobile devices based on the Windows Mobile platform. Its clients include South Korea's Samsung Electronics (005930.KS), Motorola (MOT.N), High Tech Computer (HTC) (2498.TW) and Asustek Computer (2357.TW).

Microsoft competes against Symbian-based operating systems which are used by vendors such as Nokia (NOK1V.HE) and LG Electronics (066570.KS).

It also faces stiff competition from other players such as Apple Inc (AAPL.O), Blackberry maker Research in Motion (RIMM.O) (RIM.TO), and Palm Inc (PALM.O).

"Even if Microsoft is growing at a rate of 50-60 percent, it doesn't mean they can gain that much share since Microsoft and Apple's mobile operating system is still much smaller compared to the Symbian system," said Citigroup analyst Kevin Chang.

"But they (Microsoft) are one of the few players which are offering touchscreen platforms so that is helping them grow," said Chang, adding that vendors such as Sony Ericsson may soon also launch touchscreen smartphones with Windows Mobile.

Global smartphone unit shipments grew 52.5 percent from a year ago to hit around 12 million units in 2007, based on data by Gartner, and the market is set to continue to increase in high double-digits in 2008 and in 2009, analysts said.

Microsoft also said earlier this year that it would offer full Web browsing capabilities for mobile phones in the third quarter this year, following in the footsteps of Apple's iPhone, which has won praise for the way it displays Web sites as they would appear on a computer.

 

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Lulaine Compere

graduated from St. John's University in 2007. Since then he has been freelancing for different magazines and newspapers. He also has radio experience when he worked at WBAI (99.5) in New York. Some of the publications he has written for include the Norwood News, a community newspaper, The Bronx News Network, a community website, The Source Magazine, Urban Latino Magazine, Latin Trends Magazine, Financial Planning Magazine and On Wall Street Magazine to name a few.