New York State Attorney General Letitia James and New York State Assemblymember Emérita Torres today joined local elected officials, labor unions, advocates, and community members to rally in support of the One Fair Price Package. The One Fair Price Package consists of two bills that would protect New Yorkers from surveillance pricing, an unfair pricing scheme in which companies use shoppers’ personal data to set individualized prices for consumers. The One Fair Price Act, sponsored by Assemblymember Torres and Senator Rachel May, would ban surveillance pricing in New York. The Protecting Consumers and Jobs from Discriminatory Pricing Act, carried by Deputy Majority Leader Gianaris and Assemblymember Solages, would ban the use of electronic shelf labels and prohibit surveillance pricing in grocery stores and pharmacies.

“New Yorkers from the Bronx to Buffalo are already dealing with higher prices, and now big companies are using their personal data to charge them even more,” said Attorney General James. “The One Fair Price Package will ban predatory surveillance pricing while protecting the legitimate discounts and loyalty programs New Yorkers – including our veterans and seniors – rely on. I urge our friends in the legislature to pass these bills to ensure one fair price for all.”

“New Yorkers deserve to know that the price they see is the price everyone sees and pays,” said Assemblymember Emérita Torres. “The One Fair Price Act takes a critical and necessary step toward protecting consumers from corporations that use personal data and opaque algorithms to charge people different prices for the same product. At a time when New York families are already struggling with the cost of living, we must ensure transparency and fairness in our digital marketplace. This legislation puts consumers first by stopping corporations’ surveillance pricing and ensuring New Yorkers are not being digitally profiled…